5Alive has unveiled two new juice variants—Mango and Cocopine—as part of a portfolio refresh aimed at deepening engagement with what the brand describes as “Nigeria’s most expressive generation.”
In a statement, the juice brand said the launch underscores its commitment to evolving with consumer preferences while continuing to deliver refreshing taste experiences.
Senior Director of Frontline Marketing, Nigeria, at Coca-Cola, Yusuf Murtala, said the new additions align with the brand’s focus on innovation and staying relevant to changing consumer tastes.
“The expansion of 5Alive’s brand portfolio with new flavours, mango and cocopine, demonstrates our commitment to constant innovation and consumer relevance,” Murtala said. “We’re broadening our offerings to meet evolving tastes while reinforcing 5Alive’s position as a vibrant, trusted brand that inspires authentic expression and brings refreshment to every moment.”
The brand explained that the new products reflect its rallying call, “Loud It,” which promotes individuality and bold self-expression. According to 5Alive, the flavours are designed to match different moods and moments, resonating with consumers’ lifestyles.
Manager of Frontline Marketing, Nigeria, at Coca-Cola, Temitayo Ogunleye, said the new variants go beyond taste, mirroring the energy and dynamism of consumers.
“These are more than just exciting new flavours; they are an extension of our consumers’ lives and moods,” Ogunleye said. “We are inspired by our consumers’ energy, and with the introduction of these new products, we aim to provide taste experiences that are just as dynamic, bold, and expressive as theirs.”
5Alive disclosed that the Mango flavour will be available to consumers in Lagos, while the Cocopine variant will be offered in Port Harcourt.
