Nigerian Breweries Plc has rolled out its Christmas campaign with its tequila-flavoured beer brand, Desperados, leading a series of entertainment and festive activities targeted at young consumers across Nigeria.
The company said the campaign, themed “Clock The Vibe,” kicked off with a Homecoming Party that has set the tone for a month-long lineup of concerts, tours and cultural events across key cities.
As part of the campaign, Desperados is set to feature prominently at major December entertainment events, including the popular month-long Detty December Fest in Lagos.
The brand will also be part of Davido’s 5 Alive Nationwide Tour, scheduled to hold at Eagle Square, Abuja, on December 14, where it is expected to add to the concert’s energy and audience experience.
Later in the month, Desperados will headline activities at Flytime Fest 2025, taking place at the Eko Convention Centre, Lagos, from December 22 to 25. The event is expected to host top Afrobeats stars, including Olamide, Davido, Asake and Flavour.
Commenting on the campaign, Senior Brand Manager for Desperados, Onyebuchi Allanah, said the initiative is designed to deliver immersive experiences that align with the lifestyle and culture of young Nigerians.
“Our goal this December is to create experiences that truly connect with young Nigerians and the culture they shape every day,” Allanah said. “Desperados is showing up at the biggest moments of the season to elevate how we celebrate, have fun and express ourselves. Through the Clock The Vibe campaign, we are bringing more colour, energy and originality to the festive season.”
Nigerian Breweries said the brand’s presence across major music, nightlife and cultural events is aimed at deepening youth engagement and positioning Desperados as a key part of holiday celebrations throughout the festive period.
