Premium technology and lifestyle brand Digifon has partnered with MTN Nigeria to make its range of smart accessories available on the telecommunications company’s e-shop platform, a move aimed at expanding consumer access to digital lifestyle products.
The partnership was unveiled during a product activation event held at MTN Plaza in Ikoyi, Lagos, where Digifon showcased its latest power solutions and wearable audio devices to guests and stakeholders.
Speaking at the event, the Founder and Chief Executive Officer of WTG IT Solutions Limited, Mr. Dapo Okotore, said access to quality hardware is essential to achieving meaningful digital inclusion.
According to him, reliable technology devices are critical complements to connectivity services in enabling consumers to participate fully in the digital economy.
“True digital inclusion requires more than just a great network; it requires reliable, world-class hardware that can keep up with the pace of the consumer,” Okotore said.
“By launching on the MTN e-shop, we are streamlining access and making it incredibly simple for users to integrate premium power and advanced audio directly into their daily mobile experience. Today’s incredible energy at MTN Plaza is proof that when you design high-performance tech tailored to local realities, the adoption is instant,” he added.
The activation attracted notable personalities from the media, entertainment and business sectors, including Olisa Adibua, Lanre Olusola, Tome, Matthew Ohio and Destiny Amaka.
During the event, Digifon introduced its Stonebuds and Oyster Earbuds, which the company described as Open Wearable Stereo devices featuring custom “Afrobeats Tuned” audio technology.
According to the company, the earbuds are designed to sit outside the ear canal, allowing users to enjoy audio content while remaining aware of their surroundings.
The company also showcased its Gorilla Mini Vault series of power banks. The lineup includes the Mini Vault X with a 10,000mAh battery and 22.5W charging capability, the Mini Vault XE with a 20,000mAh battery and 22.5W charging output, and the Mini Vault XE Pro, which combines a 20,000mAh battery with a 65W charging capacity.
One of the highlights of the activation was a live demonstration of the Mini Vault XE Pro powering a laptop, illustrating the device’s ability to support high-performance gadgets and multiple charging needs.
Commenting on the collaboration, the Chief Marketing Officer of MTN Nigeria, Mrs. Onyinye Emeka, said the partnership aligns with the company’s strategy of delivering a complete digital lifestyle experience to customers.
“We are delighted to welcome Digifon to the MTN e-shop family. At MTN, our goal is to consistently deliver a seamless digital lifestyle to our customers, and that requires a perfect marriage between robust connectivity and top-tier hardware,” Emeka said.
“Seeing the sheer excitement and engagement from our own staff today across all floors confirms that Digifon is a premium tech and lifestyle brand that understands modern needs. This e-shop integration ensures our customers can access premium, reliable tech accessories with absolute ease,” she added.
Following the launch, Digifon announced that its product ecosystem is now available to consumers through the MTN e-shop, which will serve as the primary sales channel for the products.
The company also disclosed plans to expand distribution through physical placements in MTN retail outlets nationwide while keeping customers informed about new products and promotions through its social media platforms.
Industry observers say the partnership reflects growing collaboration between technology brands and telecommunications providers as companies seek to improve access to digital devices and enhance customer experiences in Nigeria’s evolving technology market.
