Canada’s Tourism Ottawa Tourism completed a week-long roadshow yesterday as part of its ongoing outreach and relationship building with key association clients across the UK and Europe.
The trip, which included face to face time with both current and potential clients is part of Ottawa’s ongoing business development strategy to win long term business for Canada’s capital city.
Joining the Ottawa Tourism team were representatives of the Shaw Centre – Ottawa’s main convention centre.
The roadshow also marked the start of a new partnership between Ottawa Tourism and specialist PR to the business events industry, Soaring Worldwide.
“The Ottawa Tourism team doesn’t sell the destination, instead we build relationships, educate and inform,” comments Ottawa’s Vice President, Meetings and Major Event, Lesley Mackay”.
The result is a long-term business strategy that has seen the city go from strength to strength over the last few years and significantly raise its profile amongst global association buyers.
This sustained and focused approach has proved incredibly successful when backed up by other in-market activity such as attendance at trade shows, fams and our incredibly successful client event at Gleneagles in 2018 that has already netted several enquiries and more than a 600% return on investment.”
About Ottawa Tourism
Ottawa Tourism provides destination development and marketing, strategic direction, and leadership in cooperation with its members and partners, welcoming leisure travelers, business travelers, group tours, and conventions to Ottawa and Canada’s Capital Region.
Its goal is to support the local tourism economy, fueled by an estimated 11 million visitors per year and with $3 billion in economic output for Ottawa, generating community wealth through tourism.
Ottawa Tourism’s vision is to offer the complete capital experience, tell the story of Canada, and get people talking.
Mackay continues: “The partnership with Soaring Worldwide is a natural extension of our personal approach to the market.
As a specialist PR focused on venues and destinations in the association sector they know the buyers and what appeals to them in terms of communication and messaging.
Their work during the Gleneagles event last year was an ideal introduction and the whole team is looking forward to reaping the benefits of their support moving forward.”
Source:Press Release
