Nigeria could earn an estimated N3 trillion in the short term through a nationwide campaign promoting the patronage of locally made goods, according to the Minister of State for Industry, Trade and Investment, Senator John Owan Enoh.
Enoh made the disclosure at a press conference in Lagos, where the agenda for the West Africa Industrialisation, Manufacturing & Trade (West Africa IMT) Summit & Exhibition 2025 was unveiled. The event, scheduled for October 21 to 23, 2025, will gather policymakers, investors, manufacturers, and industry leaders to explore opportunities for industrial growth and regional collaboration.
The Minister explained that the campaign aligns with President Bola Ahmed Tinubu’s newly introduced Nigeria First Policy, which is designed to boost local content, scale up industries, and create sustainable jobs across the country.
“The previous administrations have tried to enable industrial growth by coming up with various executive orders, including Executive Orders Three and Five,” Enoh noted. “These were targeted at expanding local content beyond oil and gas, particularly in public procurement, to give priority to Nigerian-made goods and services. Now, this administration is reinforcing those measures through the Nigeria First policy. What becomes of it will depend on how boldly we drive implementation.”
With the policy push, the government expects not only to encourage Nigerians to buy locally produced goods but also to strengthen the manufacturing sector, reduce import dependence, and accelerate economic growth.
