NIVEA’s ₦3 billion national consumer promotion has entered its sixth week, with fresh winners emerging from across Nigeria, the company announced on Wednesday.
At the Week 6 raffle draw on February 12, ten lucky consumers, including Popoola Roseline from Ibadan and Alhaji Ibrahim from Kaduna, each won ₦1,000,000, highlighting the life-changing impact of the ongoing campaign.
Reacting to her win, Roseline said, “I was shocked to my bones. I honestly didn’t see a thing like this coming, because I’ve been seriously worried about how to raise the capital to start my new business.”
Ibrahim added, “I’m very happy because this money will help my goat and ram business. You know Ramadan is around the corner?”
Since the promotion’s launch, over 350,000 winners have benefited nationwide. To date, 60 consumers have redeemed ₦1 million each, 300 winners have received ₦50,000 Jumia shopping vouchers, and approximately 400,000 participants have enjoyed ₦1,000 instant airtime rewards.
Despite these milestones, NIVEA emphasised that the promotion is still ongoing, with major prizes—including ₦5 million, ₦3 million, ₦2 million, three SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid at Santiago Bernabéu Stadium—yet to be claimed.
Participation is simple: consumers purchase any NIVEA 400ml Body Lotion variant, locate the unique code on the pack, scratch, and dial 7022code# to receive instant airtime and automatic entry into weekly draws.
Speaking on Week 6’s milestone, Fiyin Toyo, Marketing Director for Central, East & West Africa at Beiersdorf, said: “Reaching Week 6 with this level of momentum is incredibly rewarding for us. What matters most is that Nigerians are winning every single week, and they are seeing the process unfold transparently in real time. This promotion was designed to genuinely appreciate our consumers at scale, and we are only halfway through. There are still many lives to touch, many rewards to give, and many reasons for Nigerians to participate.”
The campaign is fully regulated and approved by the National Lottery Regulatory Commission, Lagos State Lotteries and Gaming Authority, and the Federal Competition and Consumer Protection Commission, ensuring transparency and credibility.
As NIVEA moves beyond Week 6, the brand continues to encourage nationwide participation, reinforcing its leadership in skincare while delivering on its promise of Double Care, Double Glow, and Double Value for Nigerian consumers.
