Truecaller has announced a strategic reseller partnership with AnyMind Group to accelerate the growth of its advertising ecosystem across the Middle East, Africa and Southeast Asia.
Under the agreement, AnyMind Group will serve as the exclusive reseller for Truecaller Ads in Egypt, the UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam, the companies said in a statement on Thursday.
The partnership will enable brands and agencies to access Truecaller’s premium advertising formats, helping them reach highly engaged users through data-driven and contextually relevant campaigns.
The Vice President and Global Head of Truecaller Ads Business, Hemant Arora, said the collaboration aligns with the company’s strategy to expand its advertising footprint in high-growth markets.
“MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform,” he said.
A spokesperson for AnyMind Group said the company’s strong presence and established advertiser relationships across the regions would help scale Truecaller’s advertising operations locally.
“With Truecaller’s scale and trusted user ecosystem, combined with our regional market intelligence and agency network, we see strong potential to drive more relevant, high-impact advertising outcomes,” the spokesperson said.
Founded in 2016, AnyMind Group operates as a business-process-as-a-service provider for marketing, e-commerce and digital transformation. The company delivers end-to-end solutions spanning digital commerce, marketing, logistics, customer engagement, data and AI utilisation, as well as publisher and creator monetisation.
It currently employs more than 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Malaysia, Japan, India, the United Arab Emirates and Saudi Arabia. As of September 2025, the firm serves over 1,000 enterprises for marketing, more than 190 enterprises for e-commerce, 1,800 publishers and 2,100 creators.
Truecaller, headquartered in Stockholm and publicly listed on Nasdaq Stockholm since 2021, serves over 450 million active users globally and has surpassed one billion downloads. In 2025 alone, the platform identified 68 billion spam and fraud calls.
Advertising remains Truecaller’s primary revenue stream, with Truecaller Ads delivering about five billion impressions daily and serving more than 10,000 brands worldwide.
The partnership marks a significant step in Truecaller’s international expansion strategy, leveraging local expertise to drive measurable value for advertisers while supporting sustainable revenue growth across emerging markets.
