33 Export Lager Beer has unveiled a refreshed brand identity with the launch of a new bottle design, marking its return to the Nigerian market.
The relaunch was celebrated at the 33 Connect Party held at Victor Uwaifo Hall in Benin City. The event followed an earlier debut activation in Uyo, according to a statement from the company.
The firm said the activation was designed to reconnect consumers with the brand while introducing the updated packaging. It also aimed to reinforce the brand’s long-standing message of unity and friendship among consumers.
The venue featured themed displays that reflected the relaunch campaign. Guests took part in several activities, music performances, and social interactions centred on the brand’s message of connection.
One of the highlights of the night was a performance by Nigerian artist Terry G. He entertained the crowd with some of his popular songs, drawing strong engagement from attendees.
A key attraction at the event was the 33 Connect Friendship Table. Here, guests gathered for a group toast using the newly packaged 33 Export Lager Beer, symbolising the brand’s focus on shared social moments.
The most anticipated moment of the evening was the official unveiling of the new 33 Export bottle. The redesigned bottle keeps the brand’s familiar colour identity and product formulation. However, it now features a sleeker green design aimed at improving handling and visual appeal.
Speaking on the relaunch, the Portfolio Manager at Nigerian Breweries Plc, Abayomi Abidakun, said the brand has long been associated with bringing people together.
“Over the years, 33 Export has established a firm position as the beer with the taste that unites friends, families, and even turns strangers to acquaintances,” he said.
He added that Nigeria’s position among Africa’s top beer-consuming countries made the brand’s return timely.
“With this relaunch, we invite Benin and Nigeria to experience the same price and premium quality 33 Export has always had, but now in a more beautiful bottle that embodies what we stand for—friendship and connection,” Abidakun said.
The company noted that the relaunch reflects its continued focus on consumer engagement and brand relevance in Nigeria’s competitive beer market.
By the end of the event, the emphasis was not only on the new packaging but also on strengthening the brand’s association with shared social experiences and lasting consumer connections.
