Wema Bank has launched its 2026 Valentine’s Day campaign as part of activities marking the rollout of new features on its digital banking platform, ALAT.
In a statement issued on Sunday, the bank said the campaign, themed “Evolution of Love, powered by Wema Bank,” is inspired by the recent upgrade of the ALAT app and is designed to recognise and celebrate the different forms love takes over time. According to the lender, the initiative extends beyond romantic relationships to include self-love, friendship, and family bonds.
The campaign follows the launch of the upgraded version of ALAT by Wema, the bank’s flagship digital banking platform, which now supports voice banking through a feature known as SAW. The voice-enabled service allows customers to carry out banking transactions using natural voice commands, reducing friction and improving accessibility.
The upgraded app also introduces Tap and Pay for fast, secure, and convenient contactless payments, as well as uptime prediction, a feature designed to improve transparency, reliability, and customer confidence around service availability.
Wema Bank explained that the Valentine initiative is structured to engage customers across four categories: singles, friends, married couples, and couples planning to wed in February. To participate, customers are required to create a “Love Goal” on the ALAT app and share a one-minute video on social media describing how their love journey has evolved.
Selected participants are expected to receive rewards ranging from cash prizes and lifestyle vouchers to short vacation packages. In addition, one couple getting married in February will enjoy a celebrity performance at their wedding.
Speaking on the initiative, the Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the campaign reflects the bank’s customer-centric philosophy and its desire to connect with users beyond traditional banking services.
According to him, the campaign is aimed at promoting self-worth and friendship among singles, strengthening bonds among families and married couples, and celebrating major milestones for couples preparing for marriage.
“Love is central to the delivery of true customer-centric service, and as a bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank,” Oseni said.
He added that the bank deliberately designed the campaign to reflect the diverse realities of its customers, noting that self-love, friendship, and family bonds are just as important as romantic relationships.
“This Valentine, we chose to acknowledge the beauty of every love journey, and we are inviting all new and existing customers who have a story to share. Our ultimate goal is for every Wema Bank customer to feel loved this season and beyond,” he added.
To qualify for the campaign, participants are required to upload their video entries on social media using the hashtag #ALATEvolutionofLove while tagging Wema Bank’s official handles. Customers must also activate the SAW voice banking feature on the upgraded ALAT app, create and fund a “Love Goal,” and carry out transactions using an ALAT or Wema Bank card during the campaign period.
Wema Bank said the campaign forms part of its broader strategy to engage customers through lifestyle-driven initiatives while encouraging wider adoption of its digital banking services.
