LG Electronics Nigeria has launched a nationwide campaign to celebrate decades of customer loyalty by searching for the oldest still-functioning LG televisions across the country.
The initiative, themed ‘The Oldest LG TV’, is designed to honour long-time customers whose LG screens have stood the test of time. It also introduces them to the future of home entertainment through the company’s advanced AI QNED TVs.
“For generations, LG televisions have been more than an electronic device in Nigerian homes; they have been silent witnesses to family milestones, cultural moments and shared memories,” the company said in a statement on Tuesday.
The campaign blends nostalgia with innovation. Participants are invited to share stories about their long-serving LG TVs, including photos or videos and details of how long they have owned the device. The winner will receive a brand-new AI QNED TV.
According to the General Manager of Media Entertainment Solutions at LG Electronics Nigeria, Choongbae Seok, the campaign reflects both durability and innovation.
“The journey from our classic CRT televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come. Those early sets were built to last, and many are still functioning today, a testament to durability and consumer trust,” he said.
He added that modern LG AI televisions are designed to adapt to viewers’ preferences, recommend content, and enhance picture quality in real time.
The campaign also aligns with LG’s broader 2026 strategy showcased at LG InnoFest MEA in Abu Dhabi, where the company presented its premium AI TV lineup. Featured products included the OLED evo G6, 100-inch Micro RGB evo, and OLED evo W6 Wallpaper TV.
These models leverage the Alpha 11 AI processor Gen 3 to deliver faster performance and smarter picture optimisation, while ultra-slim designs enhance home aesthetics.
By celebrating the oldest TVs still in use, LG aims to reinforce its reputation for durability and innovation. The campaign highlights how technology in Nigerian homes is not only about hardware but also about memories, trust, and shared experiences built over generations.
